Promasidor is a proudly African company rooted in the continent’s heritage and committed to its growth. We produce, promote, and distribute distinctive products that deliver both convenience and enjoyment to millions of consumers across Africa.
We are currently inviting applications for the position below:
Position Title: Assistant Brand Manager
Location: Lagos
Role Purpose:
To assist the Brand Group Manager in executing the brand’s annual marketing calendar, ensuring initiatives are delivered on time, within budget, and in line with performance targets such as brand awareness, equity, volume growth, and market share among the intended audience.
Core Responsibilities:
- Marketing Implementation: Support the rollout of approved brand activities—particularly below-the-line (BTL) and sampling campaigns—ensuring they are executed efficiently in the field. Measure performance outcomes as guided by the Brand Group Manager.
- Collaboration with Sales: Partner with the Trade/Customer Marketing team to design, execute, and assess trade-related promotions for the brand.
- Market Intelligence: Provide consistent updates on brand performance and consumer perception by gathering market feedback through retail visits, analyzing consumer research, and monitoring competitor actions within the category. Help the Brand Group Manager formulate strategies to maintain brand competitiveness.
- BTL Management: Oversee BTL activations, ensuring agency partners comply with standards and deliver quality results.
- Budget Oversight: Administer BTL activity budgets and ensure spending aligns with approved limits.
- Reporting: Deliver timely execution of BTL activities and produce post-activity reports that capture key takeaways.
- Compliance: Perform food safety-related duties as assigned by the department head or direct supervisor.
Candidate Requirements:
- Education: Minimum of a second-class Bachelor’s degree from a recognized university.
Experience Required:
- 1–2 years of relevant experience in a Marketing or Sales department within a well-regarded company, or in a marketing/advertising agency that works with multinational brands.
Knowledge & Competencies:
- Solid understanding of the various components of the marketing mix.
- Ability to gather and consolidate data from multiple sources for use in brand reporting and campaign reviews.
- Team-oriented mindset.
- Competency with Microsoft Office tools (especially Word and Excel; PowerPoint is a plus) or Open Office alternatives.
- Familiarity with planning and executing in-store promotions and developing point-of-sale materials.
- Numerate, with the ability to track spending against set budgets.
- Strong organizational skills and time management to meet deadlines.
Core Skills:
- Strong written and verbal communication abilities.
- Comfortable engaging with individuals from diverse functions and backgrounds
How to Apply:
Qualified and interested candidates should Click here to apply
To apply for this job please visit www.linkedin.com.