Beiersdorf Care for our customers and our personnel has been our motivation for over 130 years. Every day, more than 500 million customers in more than 200 countries feel good about their skin because to our worldwide brand icons, like NIVEA, Eucerin, and Hansaplast.
We are hiring to cover the following position:
Title of Position: Senior Brand Manager- Derma,CEWA
Identification of Job: 15506
Where: Lagos
Type of Contract: Full-Time/Unlimited
Reporting Line for the Position: The employee answers directly to Derma’s Head of Marketing, AME
Direct report: No direct reports
Principal Duties
Strategic Obligations:
- Put the Eucerin consumer marketing plan into action.in the Central, East, and West Africa (CEWA) area.
- Make sure the global marketing plan is carried out while taking into account the demands of the local market and consumers.
- Encourage double-digit brand growth through excellent communication, innovations, and market initiatives.
- Raise the bar for digital consumer marketing.
Product Marketing Plan:
- Establish an annual PMP strategy for the CEWA region in coordination with Medical Management, S&CM, Sales, eCommerce, and all regional and international stakeholders.
- Guarantee excellence in PMP execution all year long.
In-Market Performance:
- In charge of local best-in-class execution and activation in all CEWA markets.
- To execute flawlessly on the ground, make use of regional and global materials, the global NPD pipeline, or a regional product focus approach.
Comprehensive Market and Consumer Understanding:
- Create specific action plans for Eucerin by learning about the market’s trends, rivals, assortments, and segments.
- Boost the team’s focus on the customer and proximity to the field. To comprehend and address brand difficulties, the market environment, and customer habits, make sure that pertinent market research is carried out.
Building a Brand:
- Through monthly performance analysis, brand sales forecasting, and the identification of business risks and opportunities, generate suggestions for future strategy, increase market shares, boost profitability, and drive brand demand and sellout.
- Determine opportunities and hazards, then take necessary action.
- Verify promotional goals and strategies with sales and supply chain management, and monitor their execution.
Profitability of Brand:
- Manage the product line and the ATL and BTL spending plans. To reach net margin targets, strategically advise on price, promotions, and sales mix to impact sales.
- Oversee marketing expenditures in accordance with the predetermined plan or forecast, adjusting and reconciling as needed during the fiscal year. Find ways to increase the effectiveness of your marketing expenditures.
Digital:
- Assure the ongoing growth of the Eucerin brand among CEWA consumers and across digital platforms in accordance with the overarching brand plan.
- Oversee the digital administration of CRM, influencer strategy, social media, SEO, and precision marketing while producing KPIs for owned, earned, and sponsored media.
- Communicate with local country partners, external agencies, and internal teams to find relevant digital opportunities and guarantee that the digital consumer marketing plan is executed consistently across touchpoints.
Application Process:
Candidates that are eligile and interested should:
To apply for this job please visit www.beiersdorf.com.