Guinness Nigeria Plc, a key market for Diageo, operates in Nigeria’s dynamic and fast-growing alcohol industry with over 15 mhl beer potential. It is the only company in the country producing across the Total Beverage Alcohol (TBA) spectrum. The market is largely on-trade driven but continues to see rapid growth in the off-trade channel.
We are recruiting to fill the position below:
Job Title: Marketing Resource and Effectiveness Manager
Job Requisition ID: JR1111830
Location: Ikeja, Lagos
Job Type: Full-time
Level: L5A
Reports To: Head of Consumer Planning – Southern, West & Central Africa
Purpose of the Role
The Consumer Planning team provides a holistic, end-to-end view of market growth opportunities and guides the development of strategies to capture these opportunities from a cultural, consumer, and shopper perspective.
This team uncovers deep insights into consumption occasions, buying behaviors, and usage patterns—insights that fuel marketing strategies designed to drive purchases across all channels.
The Marketing Resource and Effectiveness Manager role exists to foster a strong culture of Marketing Performance, Measurement, and Evaluation within Diageo, maximizing the impact of investment in Advertising & Promotion (A&P).
Key Responsibilities
- Deliver regional marketing financial targets by applying Diageo’s marketing effectiveness tools across the entire budget.
- Build capability within all SWC marketing teams, embedding marketing effectiveness principles into every investment decision.
- Continuously develop the marketing analytics program to strengthen effectiveness capabilities.
- Collaborate with marketing colleagues to distill key insights on performance and ensure findings are shared with decision-makers for maximum impact.
- Proactively identify opportunities to further enhance Diageo’s marketing effectiveness framework, unlocking additional value.
Qualifications, Experience & Leadership Competencies
- Strategic Thinking: Visionary leader capable of making bold choices that deliver short- and long-term results.
- Commercial Acumen: Strong understanding of end-to-end business operations, with the ability to provide sound advice to executives.
- Influencing Skills: Ability to navigate a matrix organization and build strong relationships internally and externally.
- Resilience: Maintains composure and effectiveness under pressure in high-performance environments.
- External Focus: Strong market radar to anticipate challenges and opportunities; well-networked within expert communities.
- Talent Development: Proven track record in leading leaders, developing high-performing teams, and understanding drivers of performance.
- Performance-Driven: Highly accountable with a sharp focus on delivering results.
- Agility: Acts with urgency, quickly adapting to emerging threats and opportunities.
Flexible Working
We embrace flexibility as a driver of success. Whether it’s part-time schedules, compressed hours, or alternative work locations, we support flexible working arrangements tailored to your needs from day one.
Rewards & Benefits
At Diageo, we reward and recognize outstanding performance with a competitive compensation and benefits package, designed to support and motivate our people.
How to Apply
Interested and qualified candidates should:
Application Deadline: 19th September, 2025
To apply for this job please visit diageo.wd3.myworkdayjobs.com.