Medbury Healthcare Group is a leading Corporate Health Advisory & Management company committed to helping organizations achieve their Workplace Health and Wellness goals. We offer a comprehensive “end-to-end” solution that addresses all workplace healthcare needs—making us your one-stop shop for corporate health management.
We are currently recruiting for the position below:
Job Title: Digital Marketing Specialist
Location: Ikeja, Lagos
Employment Type: Full-time
Grade/Band: Assistant Manager / Senior Officer
Business Unit: Executive Office (Medbury Healthcare Group)
Role Summary
We are seeking a talented and performance-driven Digital Marketing Specialist to spearhead and oversee our digital marketing initiatives. The successful candidate will be responsible for planning, implementing, and optimizing multi-channel digital campaigns to build brand visibility, engage customers, and generate qualified leads. A deep understanding of digital platforms and a data-driven approach are essential for this role.
Key Responsibilities
- Plan and execute integrated marketing campaigns across email, SMS, social media, paid search, and display ads.
- Oversee and manage company profiles on Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
- Oversee content marketing strategies, including the creation of blog articles, landing pages, and downloadable materials to drive engagement and lead generation.
- Analyze digital campaign performance and report on KPIs using analytics platforms.
- Ensure brand messaging remains consistent across all digital channels.
- Develop and manage automated marketing workflows to boost lead nurturing and improve customer retention.
- Optimize web content for SEO to drive organic search visibility.
- Design, schedule, and monitor email and SMS marketing campaigns through automation platforms.
- Drive conversions and traffic through targeted paid media strategies.
Key Performance Indicators (KPIs)
- Click-through and conversion rates
- Growth in organic search traffic and keyword rankings
- Follower and subscriber growth across platforms
- Engagement levels and lead generation performance
Requirements
Education & Certifications:
- Bachelor’s Degree in Marketing, Communications, Digital Media, Business, or related discipline.
- Digital marketing certifications (e.g., Google Ads, HubSpot, Meta) are an added advantage.
Professional Experience:
- At least 4 years of practical experience in digital marketing.
- Proven success in planning and managing multi-channel campaigns.
- Familiarity with marketing automation and digital advertising platforms.
Technical & Functional Skills:
- In-depth knowledge of SEO, SEM, content strategy, email and SMS marketing, and digital ads.
- Basic understanding of HTML/CSS is a plus.
- Strong copywriting and analytical skills.
- Proficient in tools such as Google Analytics, Meta Ads Manager, and SEO software.
Behavioral Competencies:
- Highly organized with attention to detail and the ability to multitask.
- Creative, strategic thinker with problem-solving skills.
- Team-oriented with strong interpersonal and communication abilities.
Salary
₦200,000 – ₦300,000 / Month
How to Apply
Interested and qualified candidates should send their CV or resume to: talentsourcingmms@gmail.com , Using the job title as the subject of your email
Application Deadline: 20th July, 2025
To apply for this job please visit gmail.com.