TGI Group is a globally recognized investment and holding company with over 30 years of experience building sustainable businesses across sectors such as FMCG, agriculture, agro-allied, healthcare, real estate, chemicals, and oil & gas. The company operates in 12 countries, including Nigeria, Ghana, the Republic of Benin, Morocco, the UAE, India, South Africa, and China, employing a multicultural workforce of more than 9,000 individuals.
We’re Hiring!
Job Title: Regional Marketing Manager – Northern Nigeria
Location: Lagos
Employment Type: Full-Time
Job Overview
TGI Group is seeking a strategic and experienced marketing professional to oversee and drive marketing efforts across Northern Nigeria. The ideal candidate must be fluent in Hausa, deeply familiar with the region’s culture and market dynamics, and possess strong experience in FMCG—preferably in food and beverage marketing.
Key Responsibilities
- Regional Strategy & Execution: Develop and implement localized marketing strategies aligned with company-wide goals to capture and grow market share in Northern Nigeria.
- Team & Agency Management: Lead regional marketing teams and partner agencies; manage performance, provide training, and ensure delivery of KPIs.
- Innovation & Product Development: Lead New Product Development (NPD) initiatives based on regional consumer insights, market trends, and trade feedback.
- Budget Oversight: Manage the regional marketing budget and ensure optimal use of financial resources for campaigns and activations.
- Stakeholder Engagement: Build strong relationships with key customers, influencers, partners, and internal stakeholders to promote brand loyalty.
- Brand Consistency: Ensure all brand messages and campaigns are uniform across marketing channels within the region.
- Data-Driven Reporting: Track, measure, and report on the performance of campaigns and competitive trends to drive informed decisions.
- Campaign Optimization: Analyze regional campaign effectiveness and optimize strategies for maximum return on investment.
- Sales Collaboration: Align closely with the sales team to share market insights and boost regional revenue growth.
Ideal Candidate Profile
- Education: MBA in Marketing from a recognized university or business school.
- Experience: 12–15 years of marketing experience in the FMCG sector, particularly food brands, with proven success in the Northern Nigerian market.
- Language: Fluency in Hausa is a must.
- Leadership: Strong team management, mentorship, and project execution skills.
- Territorial Understanding: Deep knowledge of the terrain, culture, and consumer behavior of Northern Nigeria.
- Skills: Excellent communication, stakeholder engagement, presentation, and commercial acumen.
- Tech-Savvy: Proficient in leveraging data for market analysis and campaign strategy.
How to Apply
If you are prepared to take on this thrilling adventure and fulfill the aforementioned prerequisites, kindly:
To apply for this job please visit www.linkedin.com.