Head of Marketing at Tilden Development Limited

Location: Lagos

Tilden Development Limited is a forward-thinking real estate development company focused on delivering innovative residential, hospitality, and commercial projects across Lagos. The company is committed to offering transparent investment processes, superior customer satisfaction, and timely project execution for its partners and investors.

We are currently seeking a dynamic and experienced Head of Marketing to lead our marketing team and drive brand growth, customer engagement, and lead generation across multiple segments including developers, landlords, brokers, tenants, and institutional investors.

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Position Summary

The Head of Marketing will design and execute strategic marketing initiatives that enhance Tilden Development’s market presence, attract quality leads, and position the brand as a leader in the real estate and PropTech industry. This role requires a seasoned marketing professional capable of combining strategic insight with hands-on execution to deliver measurable business growth.

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Key Responsibilities

1. Marketing Strategy & Leadership

• Develop and implement integrated marketing strategies aligned with corporate goals.

• Define clear brand positioning, messaging, and value propositions within the PropTech and real estate ecosystem.

• Build, mentor, and manage a results-driven marketing team spanning digital, content, communications, and growth functions.

2. Lead Generation & Performance Marketing

• Plan and manage digital campaigns across SEO, SEM, social media, email, and paid channels to generate qualified leads.

• Optimize conversion funnels and user journeys to increase engagement and sales.

• Implement CRM-driven automation workflows using platforms like HubSpot, Salesforce, or Marketo.

3. Brand & Content Development

• Strengthen brand identity across all channels including websites, apps, PR, and events.

• Oversee production of high-quality marketing content—blogs, videos, newsletters, and case studies.

• Develop compelling storytelling that highlights innovation, technology, and client success stories.

4. Real Estate Marketing Execution

• Lead go-to-market campaigns for new property launches, open houses, and promotional events.

• Execute marketing programs targeted at investors, agents, tenants, and property developers.

• Collaborate with the Sales and Development teams to support property-level marketing and performance tracking.

5. Product & Customer Marketing

• Partner with Product and Sales teams to craft launch strategies for new features and tools.

• Create engaging marketing collateral, onboarding materials, and client communication templates.

• Support initiatives that enhance customer experience and retention.

6. PR, Partnerships & Events

• Manage public relations, media communications, and brand thought leadership.

• Plan and coordinate industry events, webinars, and PropTech summits.

• Build strategic alliances with developers, property managers, and fintech companies.

7. Data & Analytics

• Track marketing KPIs and ROI across campaigns and channels.

• Generate reports and insights to guide data-driven decision-making.

• Continuously optimize strategies using analytics and marketing automation best practices.

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Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business, Real Estate, or a related discipline.

• Minimum of 5 years marketing experience, including 3–5 years in a senior leadership role.

• Proven track record of success in real estate or PropTech marketing.

• Strong understanding of property lifecycles, brokerage models, and the digital real estate landscape.

• Proficiency with marketing and analytics tools such as Google Ads, Meta Business Suite, HubSpot, and CRM systems.

• Excellent leadership, communication, and storytelling abilities.

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Application Method

Interested and qualified candidates should send their CV to hr2@tildenng.com using “Head of Marketing” as the email subject line.