Brand Ambassador at Guinness Nigeria Plc

About Guinness Nigeria

Guinness Nigeria Plc is one of Diageo’s most strategic markets, operating within Nigeria’s dynamic and rapidly expanding alcohol industry. As the only Total Beverage Alcohol (TBA) company in the country, Guinness Nigeria plays across beer, spirits, and other categories, with a strong presence in the on-trade channel and a fast-growing off-trade segment.

---

Role Overview

The Brand Ambassador will act as the face of Guinness Nigeria’s luxury spirits portfolio within premium on-trade environments. This role requires strong cultural intelligence, a deep understanding of consumer behavior, and the ability to operate effectively in a competitive, high-end market.

The position focuses primarily on upscale venues such as 4- and 5-star hotels, fine-dining outlets, and exclusive bars. While the role does not involve direct people management, the Brand Ambassador will collaborate closely with Sales and Marketing teams to drive brand growth and commercial success.

The successful candidate will regularly engage high-net-worth individuals, delivering immersive and memorable brand experiences that reflect the prestige and values of the luxury portfolio.

---

Key Responsibilities

Commercial & Sales Execution

• Design and execute tailored sales approaches for individual accounts in collaboration with Commercial Managers.

• Deliver agreed revenue, volume, profitability, and service targets in line with approved business plans.

• Identify, evaluate, and onboard new high-potential outlets together with Key Account and Commercial Managers.

• Partner with the Sales team to ensure optimal product availability and visibility across assigned outlets.

• Support the successful rollout of new product launches and work to secure maximum listings within key accounts.

Brand Development & Activation

• Collaborate with Marketing and Sales teams to identify opportunities that strengthen brand presence and drive growth in the luxury spirits segment.

• Execute customer marketing initiatives aligned with brand strategy.

• Ensure all activations, events, and promotions consistently enhance brand equity and reinforce premium positioning.

Customer & Stakeholder Engagement

• Build and maintain strong, long-term relationships with customers, consumers, and key influencers.

• Engage stakeholders with clear objectives focused on awareness, distribution, sales growth, and profitability.

• Establish credibility within the trade as a trusted expert in luxury spirits.

Training & Knowledge Sharing

• Deliver structured brand and product training sessions to customers and trade partners.

• Continuously update personal knowledge of luxury spirits, trends, and best practices.

Market Intelligence & Tactical Execution

• Track brand and category performance within assigned accounts and provide insights through analysis and reporting.

• Identify growth opportunities and develop targeted trade programs to increase market share and volumes.

• Act as a subject-matter advisor to Regional Sales Managers and Food & Beverage decision-makers.

Compliance & Capability Building

• Support the development of internal capabilities among Guinness Nigeria staff connected to the brand.

• Ensure all activities comply with local regulations, company policies, and ethical standards.

---

Experience & Skills

• 2–5 years’ experience in direct sales, hospitality sales, or F&B sales, ideally within luxury hotels, premium bars, or high-end retail environments.

• Exceptional verbal and written communication skills in English; proficiency in an additional European language is an advantage.

• Strong ability to translate brand strategies into effective on-ground execution.

• Proven influencing and relationship-building skills across diverse stakeholder groups.

• Comfortable working in multicultural and fast-paced environments.

• Solid commercial acumen and analytical capability.

• Confident public speaker with the ability to engage audiences through presentations and written communication.

• Strong knowledge of spirits and the luxury beverage category.

• Genuine passion for premium brands and the ability to embody luxury values in professional conduct.

• In-depth understanding of on-trade customers and industry dynamics.

---

How to Apply

Qualified candidates should apply via the official application link.

Application Deadline: 8 February 2026