Social Media Executive in a Fashion Industry

Job Overview

We are seeking for a dynamic and experienced Social Media Executive that would be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts. The candidate must have a proven track record of at least 1-3 years of relevant experience. The role requires a creative and analytical mindset, a passion for fashion, and a deep understanding of social media trends and technologies.

Key Responsibility

· Develop, implement, and manage our social media strategy across various platforms.
· Define social media KPIs and measure the success of every social media campaign.Create, curate, and manage engaging content, including text, images, videos, and other media.
· Collaborate with designers, photographers, and other team members to produce high-quality content.
· Schedule and publish posts in a timely manner.
· Respond to customer inquiries, comments, and reviews promptly and professionally.
· Foster and maintain a positive community atmosphere on all social media platforms.
· Monitor and report on feedback and online reviews.
· Analyze social media metrics and prepare detailed reports on campaign performance.
· Use insights to improve future campaigns and strategies.
· Stay updated on the latest social media best practices and technologies.
· Work closely with the marketing team to align social media campaigns with overall marketing strategies.
· Coordinate with influencers and brand ambassadors to enhance brand visibility and reach.
· Participate in brainstorming sessions and contribute creative ideas for campaigns and promotions.

Requirements

· Bachelor’s degree in Marketing, Communications, Fashion, or a related field.
· Minimum of 1-3 years of experience in social media management, preferably in the fashion industry.
· Proven experience in developing and executing successful social media campaigns.
· Strong understanding of social media platforms, trends, and best practices.
· Excellent written and verbal communication skills.
· Creative thinking with the ability to generate innovative content ideas.
· Must have worked in the fashion industry
· Proficiency in social media management tools.
· Experience with social media analytics and reporting tools.
· Ability to work independently and as part of a team.
· Strong organizational and multitasking skills.
· Passion for fashion and a keen eye for detail.
· Familiarity with influencer marketing and collaboration strategies.