Second Nature
About Us
We’re building a future where every home is professionally managed. One where professional property managers deliver new “Triple Win Experiences” for residents, investors, and their teams.
Join 160+ passionate, thoughtful people who strive to make a difference each day until every home is full of triple win experiences.
About the Role
The Sales Development Representative (SDR) will play a pivotal role in Second Nature’s growth by identifying and qualifying potential Property Manager clients. The SDR uses various methods (outbound cold calls, cold & warm emails, LI Navigator, etc.) to generate and qualify leads and effectively communicates the value proposition of Second Nature’s Resident Benefits Package (RBP); while also conducting discovery to gather client intel. The SDR will also work closely with the marketing team to participate in multifaceted outreach campaigns.
Key Job Responsibilities
- Conduct outbound prospecting activities, including cold calling, emailing, and social networking to generate leads and initiate conversations with potential customers.
- Qualify leads by understanding their needs, pain points, and buying intentions through effective questioning and active listening.
- Complete approximately 75-100 calls/day.
- Schedule approximately 18-20 demos/month.
- Work closely with Account Executives to ensure alignment on ideal prospects.
- Use LinkedIn, Google, and other platforms to research and find prospective SFR (Single Family Residential) Property Managers to contact.
- Schedule and confirm demo times with prospects.
- Become proficient in Salesforce and Salesloft.
- Build and maintain a pipeline of qualified leads and opportunities to meet and exceed quarterly sales goals.
- Collaborate with the sales and marketing teams to develop targeted outreach strategies and campaigns to drive engagement and conversions.
- Utilize Salesforce & sales automation tools to track and manage lead interactions, update prospect information, and report on pipeline activity.
- Stay informed about industry trends & market developments to identify new opportunities and stay ahead of the game.
- Continuously strive for personal and professional growth through ongoing training, skill development, and knowledge sharing.
Preferred Qualifications
- 1+ years experience of a proven track record of high achievement in a sales or business development role, preferably in a B2B environment.
- Strong communication and interpersonal skills, with the ability to effectively engage and build rapport with prospects.
- Tenacity, resilience, and a results-oriented mindset with a strong drive to achieve and exceed sales targets.
- Exhibit a self-motivated, coachable attitude & growth mindset with a willingness to adapt and evolve in a rapidly changing startup environment.
- Demonstrate excellent organizational skills and attention to detail, with the ability to prioritize tasks and manage time effectively in a fast-paced environment.
- Familiarity with Salesforce & Salesloft.
