Lagos Jobs Sales and Marketing Manager at PrimoFinesse Consulting

Sales and Marketing Manager at PrimoFinesse Consulting

PrimoFinesse Consulting

PrimoFinesse Consulting – Our client who operates in the FMCG industry is recruiting to fill the position below:

Job Title: Sales and Marketing Manager

Location: Ikorodu, Lagos
Employment Type: Full-time


  • Our client is looking for a Sales and Marketing Manager who will be responsible for developing and executing sales and marketing-related activities, creating and defining sales and marketing programs, creating compelling content for all our stakeholders, planning and budgeting, end-to-end execution of sales and marketing campaigns with external staff, tracking and measuring, and overall brand communication and representation.


  • Execute the company’s brand message and strategy.
  • Take responsibility for amplifying the AugustSecrets brand to new and existing audiences.
  • Take ownership of AugustSecrets’s brand image and be the custodian of the brand identity through the development of consistent visuals.
  • Develop strategic brand and event partnerships that help elevate the brand and awareness.

Marketing & Communications:

  • Lead creative content development, advertising, marketing collateral, experiential marketing, and public relations activities.
  • Oversee, plan, and execute all trade digital marketing activities.
  • Drive strategic business goals through unique customer insight, analysis of customer base, and lifestyle trends.
  • Maintain an active vendor list including but not limited to content producers, media, and ad agencies.
  • Develop a quarterly marketing calendar across focus areas for the quarter.
  • Secure trade shows and other events that drive the company’s publicity.
  • Identify media outlets for press releases and unique story pitches.
  • Oversee the sales and marketing team to ensure all activities align with the company’s revenue and brand goals
  • Develop and execute a clear content strategy that drives engagement across multiple platforms.
  • Develop monthly calendars for online and offline content.

Administration & Reporting:

  • Develop and track sales and marketing budgets, activities, and results.
  • Provide competitor analysis, market surveys, events, programmes etc
  • Manage all administrative tasks associated with the department
  • Measure the success of various sales and marketing campaigns.
  • Act as the central point of contact and ensure that stakeholders are adequately informed of internal and external sales and marketing initiatives.
  • Use data-driven decision-making to track and improve the performance of sales and marketing and promotion efforts.

Client Relationship Management:

  • Build and manage clientele base by constantly engaging AugustSecrets Limited customers offline and online.
  • Collate feedback from clients and produce analytical information to impact product development
  • You build and maintain relationships with key clients, partners, and stakeholders. This includes networking, attending industry events, and nurturing long-term business relationships that help to build brand growth, awareness, and revenue growth across the board

Business Improvement:

  • Prompt resolution of operational matters relating to sales and marketing activities.
  • You analyze sales and marketing data to evaluate the effectiveness of strategies and campaigns. This includes monitoring key performance indicators (KPIs), such as sales revenue, market share, customer acquisition costs.
  • Conduct periodic competitor brand analysis and share insights with the team.
  • Pitch to Exports, African stores, and 3rd party buyers.

Educational Qualifications and Experience

  • Bachelor’s Degree in Marketing or similar field
  • 5 years of experience in the Sales and Marketing of niche food or childcare consumer products.(E-Commerce, Modern Trade especially).
  • He/She must be able to create strategic reports to management regarding the Sales, Marketing & and overall Brand growth of the company.
  • Strong creative/idea development skills and a keen eye for emotive insights when developing campaigns
  • Demonstrated experience with executing campaigns
  • An outstanding writer with the ability to produce innovative and original ideas
  • Ability to make decisions based on customer insights
  • Proven in-depth knowledge and understanding of the marketing and advertising ecosystem
  • Ability to analyze consumer demographics, preferences, needs, and buying habits
  • He/She must be a digital savvy leader with an understanding of planning and meeting targets by building human and resource relationships across all sales and marketing channels.
  • Creative in conceptualizing bespoke ideas
  • Proven track record of exceeding sales targets and successfully leading teams in a fast-paced environment.
  • Apt visual storytelling & content creation skills
  • Proven leadership experience and strategic management of teams, key accounts, partners, channels, and new opportunities.
  • Sound knowledge of functional ideas in brand building
  • Ability to identify the right partnerships to grow brand awareness


  • N650,000 – N800,000 monthly.

Other Benefits Includes:

  • 13th Month Salary
  • HMO
  • Pension
  • Official Vehicle
  • On Target Earnings

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail

Application Deadline  16th February, 2024.

To apply for this job please visit .

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