Product Marketing Manager at ResQ-X

About the Company

We are a fast-growing tech startup revolutionizing the on-demand service industry with our innovative mobile application. Our platform connects users with reliable service providers, offering a seamless experience for both businesses and consumers. We’re looking for a passionate and experienced Product Marketing Manager to drive our product’s success in the market.

Role Overview:

As the Product Marketing Manager, you will be the voice of our product in the market and the voice of the market within our company. You’ll work closely with product, engineering, sales, and leadership teams to develop and execute comprehensive marketing strategies that drive user acquisition, engagement, and retention across both B2B and B2C segments.

Key Responsibilities:

1. Strategic Planning and Execution:

• Develop and implement comprehensive go-to-market strategies for our mobile application
• Create and manage product launch plans, ensuring successful rollouts across different market segments
• Collaborate with product and engineering teams to align product roadmap with market needs and competitive landscape

1. Market Intelligence:

• Conduct in-depth market research to identify trends, opportunities, and threats in the on-demand service industry
• Analyze competitor strategies and positioning to inform our product differentiation
• Stay abreast of industry developments and share insights with relevant teams

1. Messaging and Positioning:

• Craft compelling product narratives and value propositions for both B2B and B2C audiences
• Develop and maintain a consistent brand voice across all marketing channels
• Create persuasive sales and marketing collateral, including pitch decks, product sheets, and case studies

1. User Acquisition and Retention:

• Design and implement multi-channel user acquisition strategies
• Develop retention and engagement campaigns to maximize user lifetime value
• Collaborate with the growth team to optimize user onboarding and activation processes

1. Performance Analysis:

• Define and track key performance indicators (KPIs) for marketing initiatives
• Conduct regular analysis of marketing campaigns and product performance
• Provide data-driven recommendations for product improvements and marketing strategy adjustments

1. Stakeholder Management:

• Build and maintain relationships with key partners, influencers, and industry stakeholders
• Work closely with sales teams to develop effective sales enablement tools and strategies
• Collaborate with PR and communications teams to ensure consistent external messaging

1. Product Evolution:

• Gather and synthesize user feedback to inform product enhancements
• Participate in product planning sessions to represent the voice of the market
• Contribute to pricing strategies and feature prioritization discussions

Requirements:

1. 5+ years of product marketing experience, with at least 2 years in a B2B & B2C mobile app environment
2. Proven track record of successfully launching and scaling products in competitive markets
3. Strong understanding of mobile app ecosystems, user acquisition strategies, and digital marketing channels
4. Excellent analytical skills with the ability to derive actionable insights from complex data sets
5. Superb communication skills, with the ability to tailor messaging to diverse audiences
6. Experience with marketing automation tools, CRM systems, and analytics platforms
7. Familiarity with agile methodologies and rapid iteration environments
8. Bachelor’s degree in Marketing, Business, or related field; MBA is a plus
9. Knowledge of the transportation or on-demand service industry is highly desirable

Personal Qualities:

• Strategic thinker with a hands-on, execution-oriented approach
• Creative problem-solver who thrives in fast-paced, ambiguous environments
• Team player with strong interpersonal skills and the ability to influence cross-functional stakeholders

• Self-starter with a growth mindset and passion for continuous learning

What We Offer:

1. Opportunity to shape the growth trajectory of an innovative product in a rapidly expanding market
2. Competitive salary commensurate with experience (please specify your expectations when applying)
3. Comprehensive health and wellness benefits package
4. Flexible work arrangements with remote options
5. Regular team building events and a collaborative, inclusive work culture

If you’re excited about the challenge of driving product success in a dynamic startup environment and have a passion for creating exceptional user experiences, we want to hear from you. Join us in revolutionizing the on-demand service industry!