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National Sales Manager at Godrej Consumer Products Limited (GCPL)

  • Lagos

Godrej Consumer Products Limited (GCPL) is the leading indigenous company in India’s Home and Personal Care segment, boasting a revenue of over $1.3 billion and maintaining a growth rate of over 25% CAGR. Our focus remains on continuous innovation, delivering exceptional and affordable products that delight our consumers.

We are currently hiring for the role below:

Job Title: National Sales Manager

Location: Lagos

Responsibilities

  • Strategically develop and manage the operational field sales team in alignment with performance targets and management plans.
  • Coordinate and oversee both internal and external training initiatives for the sales team.
  • Ensure execution and reporting of company sales plans aimed at improving market share, increasing penetration, and expanding numeric distribution within assigned regions.
  • Drive Below-the-Line (BTL) activities to enhance sales performance and optimize customer contribution metrics.
  • Compile and present comprehensive monthly regional performance reports, inclusive of competitor analysis.
  • Maintain strong relationships with business partners to stay updated on industry trends and developments.
  • Conduct and submit regular price surveys and relevant market intelligence.
  • Ensure efficient utilization of operational and administrative budgets.
  • Be accountable for regional sales forecasting accuracy and prudent management of allocated trade and BTL budgets.
  • Roll out promotional campaigns aligned with brand strategy across different categories and channels.

Key Deliverables

  • Create customer-specific regional plans and detailed distributor business strategies for accounts within the territory.
  • Identify and develop new business opportunities within the designated region.
  • Use management review templates to track progress and align with cycle action priorities.
  • Conduct regular performance assessments and strategic reviews with distributors.
  • Apply best practices in distributor management, including recruitment, selection, performance review, and succession planning.
  • Frequently evaluate the regional organizational structure to meet evolving business needs.

Requirements

Educational Qualifications:

  • A Bachelor’s Degree or higher in any relevant discipline.

Experience:

  • Minimum of 12 years’ experience in sales or marketing within the FMCG sector.

Behavioral Competencies:

  • Ability to lead and empower teams to deliver results
  • High energy and engagement capabilities
  • Influence stakeholders with integrity
  • Strong coaching and people development skills
  • Courageous decision-making and deep insight

Professional Competencies:

  • Expertise in field force management
  • Proven experience with distributor and key account management
  • Strategic business planning skills
  • Strong personal effectiveness and time management
  • Advanced analytical and financial acumen
  • Excellent negotiation skills

How to Apply

Interested and qualified candidates should
Click here to apply

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