Marketing Specialist at FLÜD

About FLÜD:

FLÜD is building an innovative platform for the fuel and automotive service industries in Nigeria. We are revolutionizing the customer experience through our on-demand, technology-driven services. With rapid growth and ambitious expansion plans, we are looking for experienced professionals to help drive our business forward.

What you’ll do:

• Plan and implement marketing and advertising campaigns across various channels.
• Manage relationships with relevant agencies and vendors.
• Develop advertising materials for print, broadcast, and digital media.
• Monitor and evaluate campaign performance to optimize marketing efforts.
• Coordinate ATL, BTL, TTL, activities;  events, sponsorships, and promotions.
• Work with the creative team to develop compelling ad content.
• Ensure brand consistency across all marketing materials and channels.
• Collaborate with the marketing team on other tasks assigned on project basis

 What you should have:

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 3+ years of experience in media and marketing.
• Strong understanding of marketing strategies, tactics and channels
• Excellent project management and organizational skills.
• Experience with media planning and buying.
• Strong analytical skills to measure 360 degree campaign effectiveness.
• Excellent communication, presentation,  and negotiation abilities.

Where you’ll work: Remote

Performance indicators:

• Reach, efficacy  and frequency of marketing campaign projects.
• ROI of marketing and advertising activities.
• Engagement and conversion rates from marketing campaigns.
• Sustainability of LTV:CAC ratio
• Brand awareness and recall metrics.

What we are offering:

• An opportunity to be part of a founding team; create from scratch, scale and grow with Flud
• A fast-paced environment

Area(s) of Concentration: Marketing and Ads, BTL and ATL

Objective:

To develop and execute marketing strategies that drive brand awareness and customer engagement through Above-The-Line (ATL) and Below-The-Line (BTL) activities.