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Marketing Manager at ikoyi lagos

  • Full Time
  • ikoyi lagos
  • ₦1,800,000 – ₦2,000,000 Monthly NGN / Month

OptiHuman Consulting Limited

Company: OptiHuman Consulting Limited
Location: Ikoyi, Lagos
Employment Type: Full-time
Salary: ₦1,800,000 – ₦2,000,000 Monthly

About the Company

OptiHuman Consulting Limited is a dynamic and professional HR solutions provider committed to delivering exceptional, tailored services that meet diverse business needs.

Job Summary

We are seeking a commercially driven and brand-conscious Marketing Manager to enhance brand visibility, generate qualified leads, strengthen client engagement, and drive revenue growth.

The successful candidate will lead both digital and offline marketing initiatives, manage high-impact events such as PartnerPlus Connect (PPC), and build a strong, recognizable brand identity across all touchpoints. This role requires a strategic thinker with strong stakeholder management skills and a data-driven approach to campaign execution and performance measurement.

Key Responsibilities

Brand & Visibility Leadership

  • Develop and own the brand playbook, ensuring consistent messaging and visual identity across all platforms.

  • Drive business visibility within the travel and corporate sectors through media engagement, thought leadership, and PR initiatives.

  • Oversee the creation of monthly brand assets including flyers, presentations, banners, social media templates, and product videos.

PartnerPlus Connect (PPC) Management

  • Plan and execute quarterly PartnerPlus Connect (PPC) events (virtual and physical).

  • Manage pre-event communications, registrations, promotional materials, and post-event reporting.

  • Evaluate event ROI and optimize future executions.

Thought Leadership & Corporate Branding

  • Develop positioning materials to support business development, C-suite engagements, and platform sales.

  • Coordinate insight-driven travel newsletters and industry publications.

  • Ensure strong brand representation across media platforms, trade forums, panel discussions, and LinkedIn.

Campaign Management (Digital & Offline)

  • Design and execute monthly performance campaigns to drive traffic, lead generation, and platform usage.

  • Monitor and optimize ROI across paid media, influencer marketing, trade activations, and content marketing.

  • Collaborate with product, sales, and destination teams to ensure synchronized campaign rollouts.

Client Engagement & Content Strategy

  • Develop and manage a monthly content calendar targeting corporates, trade partners, and direct clients.

  • Create and manage email marketing flows, WhatsApp creatives, and promotional materials for travel products.

  • Track communication performance metrics such as open rates, engagement, and conversions.

Reporting & Team Leadership

  • Lead the marketing reporting cycle including monthly dashboards, campaign performance reviews, and event ROI analysis.

  • Supervise internal and external creative teams to ensure timely and high-quality delivery.

  • Manage marketing budgets efficiently while tracking cost-per-lead and revenue contribution.

Qualifications & Requirements

  • Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field (MBA is an advantage).

  • 5–7 years of marketing experience, with at least 3 years in a managerial role.

  • Proven track record of executing successful digital and traditional marketing campaigns within the travel industry.

  • Experience in luxury or jet travel marketing is highly preferred.

  • Strong knowledge of CRM platforms (e.g., Salesforce, Zoho), analytics tools, and digital advertising platforms.

  • Deep understanding of affiliate marketing platforms and tracking systems.

  • Data-driven mindset with strong analytical and reporting skills.

  • Excellent leadership, communication, negotiation, and presentation skills.

  • Strong organizational and project management abilities with capacity to manage multiple initiatives simultaneously.

  • Results-oriented with a proven ability to exceed performance targets.

How to Apply

Interested and qualified candidates should send their application to:

careers.optihuman@gmail.com

Subject Line: Marketing Manager

Note: Only qualified candidates will be contacted.

To apply for this job email your details to careers.optihuman@gmail.com

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