Job Description
We are seeking a creative and strategic Marketing & Communication Manager to lead the development and implementation of our marketing and communications strategies. This role will be integral to enhancing the company’s brand presence, driving customer engagement, and building strong public relations. The ideal candidate will have a deep understanding of branding, digital marketing, social media, and PR, with a proven track record of creating compelling campaigns.
Key Responsibilities
-Develop and implement comprehensive marketing strategies that align with the company’s goals and target audience.
-Create and execute multi-channel marketing campaigns, including digital, print, and experiential marketing.
-Monitor and analyze market trends, competitor activities, and customer insights to inform marketing strategies.
-Oversee the development and maintenance of company’s brand identity, ensuring consistency across all platforms and materials.
-Craft compelling brand messages and narratives that resonate with diverse audiences.
-Develop and implement communication strategies, including press releases, newsletters, and other corporate communications.
-Manage and grow company’s social media presence across various platforms, including Instagram, Facebook, Twitter, and LinkedIn.
-Create engaging content that drives interaction, shares, and follows.
-Monitor social media channels for customer feedback, trends, and opportunities for engagement.
-Build and maintain relationships with media outlets, influencers, and key industry stakeholders.
-Coordinate and manage press events, interviews, and other media-related activities.
-Monitor media coverage and report on the effectiveness of PR initiatives.
-Track and analyze the performance of marketing campaigns, social media, and public relations efforts.
-Prepare regular reports on key metrics and provide insights for continuous improvement.
-Manage the marketing budget and optimize spend to maximize ROI.
Qualifications
-Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; Master’s degree preferred.
-Proven experience of a minimum of 6 years in a marketing or communications role, preferably within the e-commerce or gaming industry.
-Strong understanding of digital marketing, social media, and branding strategies.
-Excellent writing, editing, and communication skills.
-Ability to think creatively and strategically, with a keen eye for detail.
Proficiency in relevant software and tools (e.g., Adobe Creative Suite, Google Analytics, social media management platforms).
To apply for this job please visit baaraku.com.
