Airtel Nigeria
With its headquarters located in Lagos, Nigeria’s economic hub, Airtel Nigeria (Airtel Networks Limited) is one of the country’s top providers of telecommunications services. With over 39.8 million customers, the telco is one among the top four mobile service providers in terms of subscribers. Mobile commerce, enterprise services, and 2G, 3G, and 4G wireless services are among the products that the company offers. Platform for job searching
We are hiring to cover the following position:
Position Held: Trade Marketing Lead
Location: Lagos
Job type: full-time
Job Description
- The Lead, Trade Marketing, is responsible for developing, implementing and managing retail branding strategies to enhance brand awareness, customer engagement, and overall sales.
- They collaborate closely with cross-functional teams and external partners to ensure consistency in brand messaging and visual identity across all retail touchpoints.
Job Responsibilities
- Enhanced brand image & Perception Strategy Development
- Develop and execute retail branding strategies that align with the overall marketing objectives and company goals.
- Brand Management; Ensure consistent brand representation across all retail channels, including in-store displays, signage, packaging, and promotional materials.
- Marketing Campaigns: Collaborate with the marketing team to design and implement retail-specific marketing campaigns, both online and offline. Stronger market positioning, Boosted Customer engagement with Consistent Brand Messaging
Conventional Channel:
- Innovation in Visibility Materials: Production, testing, and distribution of Visibility materials per channel.
Standardized - PICOS deployment Feel and Look by Channel Retail Channel.
Channel of Retail:
- Retail Partnerships: Establish trusting bonds with retail partners by giving them the resources and policies they need to properly represent the brand in their establishments.
- Store Layout and Design: Manage retail store layout and design to make sure it reflects the brand’s visual identity and gives customers a fun and enjoyable shopping experience.
- In-Store Promotions: To increase foot traffic, customer interaction, and sales, plan and carry out in-store promotions, events, and displays.
- Analysis of Competitors: To find market trends, business prospects, and retail branding best practices, regularly analyze your competitors.
- Performance Monitoring: To gauge success, track and evaluate key performance indicators (KPIs) of the retail branding initiative and adjust strategies accordingly
Efficient Budget and Team Management( Assistance and Training)
- To guarantee that store employees and retail partners fully comprehend the brand’s ideals, goods, and services, give them assistance and training.
- Management of the Budget: Oversee the retail branding budget to guarantee effective resource distribution and a high return on investment (ROI).
Others
- expertise collaborating with external partners and cross-functional teams.
- knowledge of visual merchandising strategies and design concepts.
- familiarity with digital marketing tactics and platforms tailored to the retail industry.
Education and Experience Requirements
- bachelor’s degree in accounting or a similar field.
- Fraud monitoring for the banking and mobile money industries for four to seven (4–7) years, together with
- operational and IT experience and practical knowledge of banking and financial services and mobile money wallets.
- Professional certification in auditing and risk control (CISA) or accounting (ACA).
- considerable familiarity with mobile money transfers, services, rates, tariff regulation, service level agreements, retail agreements, and corporate contracts, ideally from the banking or mobile money industries.
- strong knowledge of auditing, reconciliation, and data analysis techniques and protocols. demonstrated capacity to extract relevant and insightful information from vast amounts of multifaceted data for use in commercial decision-making.
- Excellent software abilities, particularly in Word, ACL, and MS-Excel. A track record of success with software.
Behavioral Requirements:
- Strong analytical and data interpretation skills.
- Strong communication skills with all levels of management in a professional capacity.
- Ability to work effectively under time constraints and deliver results by critical deadlines.
- Excellent verbal and written, organizational and interpersonal skills.
- Ability to work seamlessly across businesses and hierarchy levels.
- Project and program management skill.
- High integrity is mandatory.