Agro-industrial
The Role
The Marketing manager will be expected to entrench the client brand in the minds of the consumers by building mental availability at all key consumer touchpoints. He/She will be responsible for developing and implementing strategic marketing plans for all the client’s brands He/She will be responsible for developing and coordinating brand plans and budgets that will help achieve the client’s overall objectives.
Duties
-Responsible for delivering the overall objectives of the Marketing Unit (IMS, PBT, Consumer -Recruitment, Consumer Retention & Brand Equity)
-Responsible for all consumer-facing promotions and campaigns for the clients.
-Evaluate and scan the market for business opportunities by understanding market trends, consumer behaviors, and attitudes.
-Monitors the execution of all marketing activities and tracks them to ensure they deliver on all set objectives.
-Ensuring all promotion and advertisement activities translate to top-line and bottom-line deliverables.
-Apply knowledge of Marketing data to set objectives for Brand market share, distribution, pricing, and SOV.
-Apply knowledge of consumer data to make decisions and achieve loyalty, awareness, trial, functional and emotional attributes.
-Managers regularly to ensure sustainability post-launch.
Requirement
• Demonstrated experience in sales and customer relationship management.
• Excellent knowledge of the business, product, services, business prospecting, and sales activation.
• Knowledge of branding, research, and development U
• Understanding of market intelligence and competitors’ insights
• Knowledge of preparing commercialization reports and monthly and quarterly business performance report.
• Minimum of B.SC in Business Administration, Marketing, or any relevant field etc.
• An MBA or master’s degree in any business-related discipline is an advantage.
• Have at least 8-10 years in sales and leadership capacity in an FMCG sector.
To apply for this job please visit forms.gle.
