Head of Marketing at FLÜD

About FLÜD:

FLÜD is building an innovative platform for the fuel and automotive service industries in Nigeria. We are revolutionizing the customer experience through our on-demand, technology-driven services. With rapid growth and ambitious expansion plans, we seek experienced professionals to help drive our business forward.

What you’ll do:

• Develop and implement comprehensive marketing strategies to enhance brand awareness and drive sales.
• Lead and mentor the marketing team to achieve high performance and foster professional development.
• Analyze market trends and consumer behavior to inform strategic decisions and identify new opportunities.
• Oversee the creation and management of marketing content across various channels, including digital, social media, and print.
• Collaborate with other departments to ensure alignment of marketing strategies with sales and business goals.
• Manage marketing budgets and allocate resources effectively to maximize return on investment.
• Evaluate the effectiveness of marketing campaigns and initiatives, using data-driven insights to optimize performance.

What you should have:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 8 years of marketing experience, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills, with the ability to interpret data and market insights to drive decisions.
• Exceptional communication and interpersonal skills, capable of building relationships with stakeholders at all levels.
• Experience managing digital marketing channels, including SEO, PPC, and social media platforms.
• Creative thinking and problem-solving abilities, with a passion for staying ahead of industry trends.

Where you’ll work: Remote

Performance indicators

• Growth in sales revenue
• Active engagement of team members

What we are offering:

• An opportunity to be part of a founding team; create from scratch, scale, and grow with Flud
• A fast-paced environment

Area(s) of Concentration: Strategic Marketing, Leadership, Product Marketing, Growth Hacking

Objective: Coordinate the strategic marketing objectives of company products and ensure cohesion and optimum performance of all creative marketing efforts.