Head of Marketing and Branding at Kredete Limited

Job Description:

We are seeking a highly skilled and experienced Head of Marketing and Branding with over 5 years of professional experience to join our team. The Ideal candidate will be responsible for developing and executing brand strategies that enhance the company’s image, increase brand awareness, and drive growth. This role requires a creative and strategic thinker with a deep understanding of brand management.

Key Responsibilities:

• Develop and execute social media strategies across platforms (TikTok, Instagram, YouTube, etc.) to drive viral growth and establish a strong online presence.
• Create engaging content and high-converting static and video creatives for all social channels.
• Build and manage relationships with brand ambassadors, affiliates, creators, and micro-influencers to grow the Kredete community.
• Manage the social posting calendar and collaborate with founders/marketing teams for campaign-specific content.
• Monitor social trends, identify opportunities for virality, and forge disruptive partnerships.
• Develop and implement product marketing strategies that align with business goals, including brand awareness, GTM strategy, and outbound campaigns.
• Oversee outsourced content writers and designers, ensuring consistent messaging across all channels.
• Track marketing metrics, demonstrating impact on revenue growth.
• Start as an individual contributor with potential to build and lead a marketing team.
• Collaborate with sales, product, and external teams to align marketing efforts.
• Represent the community voice internally and externally, scaling Kredete’s forum and executing user group strategies.
• Create ambassador programs, in-person meetups, digital competitions, and community recognition initiatives.
• Manage community newsletters, blog updates, and collaborate with partnerships and support teams to achieve targets.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven track record of building and growing in marketing and branding, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful marketing and branding strategies.
• Strong knowledge of digital marketing, content creation, community management and media strategies.
• Excellent communication, relationship-building, and team leadership skills.
• Ability to analyze data, understand consumer behavior, and adjust strategies accordingly.
• Willingness to travel internationally to facilitate company growth.
• Vibrant and outgoing personality.