Promasidor—We are a proudly African organization rooted in our heritage and fully committed to the continent. We produce, distribute, and promote distinctive brands that bring both convenience and enjoyment to millions of consumers throughout Africa.
We are hiring for the position below:
Job Title: Group Chief Sales Officer
Location: Lagos
Job Type: Full-time
Job Purpose/Objectives
To provide strategic leadership in developing and executing the Promasidor Group’s Sales Strategy.
Key Responsibilities/Activities
- Formulate and implement the Group Sales strategy to achieve the volume goals set out in the 5-year Promasidor Strategic Plan (PSP).
- Collaborate with the Group CMO to lead the annual PSP planning exercise and support reporting to the Group CEO.
- Transition monthly country-level Sales reporting from Excel to Vena, the Group’s reporting tool.
- Coordinate Group-wide sales programs by partnering with country CEOs and Sales Directors to create action plans for field sales.
- Monitor and ensure the accuracy of the monthly S&OP process in each country and support in-country Sales Directors with forecast training.
- Assist local CEOs and Sales Directors in creating, implementing, and assessing the effectiveness of internal staff sales incentives and channel-specific volume incentives.
- Provide ad hoc support to local CEOs and Sales Directors in developing and reviewing external trade promotion strategies.
- Guide country teams in designing and executing a tailored RTM Strategy across the Group using GTM IT systems to uncover each market’s opportunities.
- Oversee the rollout and evaluation of the Group RTM strategy, including infrastructure (vehicles, devices, software, and personnel).
- Partner with the Group CMO to develop standardized SKU naming conventions for unified monthly reporting across regions.
- Compile and submit consolidated monthly Group sales reports to the Group CEO via the reporting software.
- Work closely with local CEOs, Sales, and Export Directors to align product mix, pricing, and volumes with the PSP while monitoring trends, demand, economic data, and competitors.
- Assist Group CEO and country CEOs in evaluating annual local Sales objectives.
- Support review of the Group’s 5-year PSP initiatives with the Group CEO and local leadership.
- Create standardized RTM strategy tools (e.g., management surveys, reports, dashboards) and ensure execution alignment in collaboration with Sales Directors and the Marketing team.
- Develop a comprehensive Group sales toolkit covering: consistent sales structures across business units, job descriptions, planogram standards, merchandising, distributor management, incentive programs, etc.
- Launch the Sales Academy across the Group, supporting toolkit training and rollout.
- Design a Group Sales competency framework to identify high-potential talent and succession plans for leadership roles.
- Lead the coaching, assessment, and performance reviews of Sales Directors across the Group.
- Establish Group-wide RTM KPIs and work with GTM to create dashboards for tracking distributor and agent performance.
- Standardize daily sales reporting (primary and secondary) across operating companies via Power BI.
- Assist Trading Directors in developing and deploying a uniform agency framework and sales strategy, including formalizing agency contracts.
- Define both internal and external Sales Capability development plans for the Group.
- Establish a Group-wide training framework to embed a consistent and cohesive sales culture.
Requirements
- Bachelor’s Degree and postgraduate qualification in Sales/Marketing (required if undergraduate degree is unrelated). An MBA is a plus.
- 7–10 years of senior-level experience in Sales/Marketing within a top-tier FMCG company.
Reporting Relationships
- Reports to: Group CEO
Direct Reports:
Group GTM Manager, RTM Managers for ECOWAS, CEMAC, East & Southern Africa (EA & SA), and Group GTM Supervisor
Primary Interfaces
Internal:
- Group Executive Chairman
- Group CEO
- Group CMO
- Group HRD
- Country CEOs and Sales/Commercial Directors
- Group Procurement & Technical Director
External:
- Periodic engagements with Key Distributors and Agents
Knowledge & Skills
- Strong leadership and team management abilities
- Excellent relationship-building and negotiation skills
- In-depth sales analysis skills and the ability to set strategic targets
- Commercial awareness and financial competence, with budget oversight experience
- Resilient, self-driven, and effective under pressure
- Strong communication, interpersonal, and cultural collaboration skills
- Budget and financial control expertise
- Advanced problem-solving and analytical capabilities
Personal Attributes
- Motivational and inspiring leadership style
- Strong numerical acumen
- High stress tolerance
- Integrity and a strong sense of corporate governance
- Professional presence and demeanor
- Fair and firm performance management
- Adaptable, optimistic, and open to change
- Self-starting and proactive approach
How to Apply
Interested and qualified candidates should:
Click here to apply
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