Digital Marketing and Social Media Executive in a Lifestyle Concept Store

Job Summary

The Digital Marketing and Social Media Executive will be responsible for managing our digital presence, driving brand awareness, and executing strategic marketing campaigns across various online platforms. This role involves website management, content creation, SEO, social media management, and the use of CRM and ERM tools to enhance customer engagement and company visibility.

Responsibilities

• Develop and execute digital marketing strategies to increase brand visibility and drive traffic to the company’s digital platforms.
• Plan and manage marketing campaigns across digital channels including email, social media, and paid advertising.
• Coordinate with web developers to implement new features and enhancements.
• Create, schedule, and publish engaging content across all social media platforms.
• Manage and grow the company’s social media presence, fostering engagement and building brand loyalty.
• Implement SEO best practices to improve organic search rankings and increase website traffic.
• Create and manage content that is optimized for both search engines and the user experience.
• Develop and maintain consistent corporate branding across all digital channels.
• Manage internal and external communications, ensuring all messaging aligns with the company’s brand values.

Job Requirements

• BSC/ HND in Marketing, Communications, Digital Media, or a related field.
• Minimum of 2-3 years of experience in digital marketing, social media management, or a similar role.
• Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, CRM software).
• Strong understanding of social media platforms and content management systems.