One of the biggest manufacturers in Nigeria, Seven-Up Bottling Company Limited creates and distributes some of the most popular drinks in the country, including Pepsi, 7Up, Mirinda, Teem, Mountain Dew, H2oH!, Lipton Ice Tea, and Aquafina premium drinking water. With the 2SURE brand, SBC just entered the Home & Personal Care market and introduced its first product, a hand and surface sanitizer. Nine bottling plants with cutting-edge manufacturing facilities are strategically placed throughout the nation by Seven Up.
We are hiring to cover the following position:
Title of Position: Digital Brands Manager
Where: Lagos
Job Type: Full-time
Division: FMCG
Duties
- Create and carry out a thorough digital marketing plan that complements your entire brand and business objectives.
- Determine the most important target audiences, then modify digital marketing to fit their requirements and habits.
- Participate in online forums, answer questions, and cultivate a good rapport with customers.
- Work together with the creative and content teams to create excellent, captivating content for digital platforms.
- To find trends, insights, and optimization opportunities, do frequent analysis.
- Deliver results and practical suggestions to upper management.
- Oversee the budget for digital marketing, making sure that every project is economical and yields quantifiable outcomes.
- To have the most impact, distribute resources between campaigns and platforms in an efficient manner.
- Keep tabs on spending and give leadership regular briefings on the state of the budget.
- Manage the creation of digital content, such as blog entries, email newsletters, graphics, and videos.
- Make sure that every piece of content reflects the tone, values, and messaging of the brand.
- Utilize analytics software (such as Google Analytics, HubSpot, etc.) to monitor and report on website traffic, conversion rates, and campaign performance.
- Establish success measures and KPIs for digital projects.
- Organize, carry out, and improve social media, email marketing, content marketing, online advertising, and end-to-end digital marketing initiatives.
- In order to improve marketing tactics and performance, supervise the development and implementation of A/B tests.
- Real-time campaign monitoring and modification is necessary to accomplish marketing goals and optimize return on investment.
- Create and execute social media plans to increase brand recognition, interaction, and adherence.
- Oversee social media content calendars to maintain a recognizable and consistent voice.
Conditions
- A Bachelor of Science (B.Sc.) or HND in marketing, business administration, or a similar discipline.
- A minimum of five to seven years of professional experience, two of which should be in a managerial capacity.
- Outstanding Communication Skills
- Excellent People and Interpersonal Skills.
Application Process:
Candidates who are interested and eligible should send their resumes to Careers@sevenup.org with the job title in the subject line.
Deadline to apply: March 11, 2025.
To apply for this job email your details to Careers@sevenup.org