Data Analyst at FLÜD

About FLÜD:

FLÜD is building an innovative platform for the fuel and automotive service industries in Nigeria. We are revolutionizing the customer experience through our on-demand, technology-driven services. With rapid growth and ambitious expansion plans, we are looking for experienced professionals to help drive our business forward.

Area(s)of Concentration: Core Marketing Analytics

Objective:

To analyze and interpret marketing data to provide actionable insights that drive strategic decisions and optimize marketing performance

What you’ll do:

• Collect and analyze data from various marketing channels and campaign projects
• Develop and maintain marketing dashboards and reports
• Identify trends and patterns in data to inform marketing strategies.
• Create and sustain all marketing metrics, trackable funnels, and data visualization processes
• Collaborate with marketing teams to measure campaign effectiveness and ROMI.
• Provide insights and recommendations based on data analysis.
• Stay updated with the latest data analysis tools and techniques to ensure data accuracy and integrity.
• Collaborate with the marketing team on other tasks assigned on project basis

 What you should have:

• Bachelor’s degree in Data Science, Statistics, Marketing, or a related field.
• 3+ years of experience in data analysis, preferably in a marketing context.
• Proficiency in data analysis tools and software (Excel, SQL, Python, etc.).
• Strong analytical and problem-solving skills.
• Ability to translate complex data into actionable insights.
• Excellent communication and presentation skills.
• Attention to detail and accuracy.

Where you’ll work: Remote

Performance indicators:

• Accuracy and reliability of data analysis and associated tools or systems
• Quality and relevance of insights and recommendations.
• Timeliness of reporting and analysis.
• Impact of data-driven decisions on marketing performance.
• Efficacy and frequency of staff trainings in data analytics
• Feedback from marketing teams and stakeholders

What we are offering:

• An opportunity to be part of a founding team; create from scratch, scale and grow with Flud
• A fast-paced environment