Area Sales Manager at Goonite (NG) Hygiene Product FZE

Locations: Lagos Mainland, Ajah – Lagos, and Ogun
Employment Type: Full-time

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About the Company

Goonite (NG) Hygiene Product FZE is a fast-growing manufacturer and distributor of high-quality hygiene products, including the popular Lebrace Diapers and Besense Sanitary Pads. Based in the Lekki axis, the company is committed to providing premium hygiene solutions that enhance comfort, care, and confidence across Nigeria.

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Job Summary

Goonite (NG) Hygiene Product FZE is looking for a results-driven and strategic Area Sales Manager to lead its sales and distribution efforts across Lagos Mainland, Ajah, and Ogun.

The successful candidate will be responsible for expanding market presence, driving revenue growth, strengthening distributor relationships, and leading a high-performing sales team. This role requires strong leadership skills, excellent market understanding, and the ability to execute impactful sales strategies within the FMCG sector.

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Key Responsibilities

Sales Strategy & Execution

• Develop and implement effective sales and marketing strategies to achieve set targets and grow market share in assigned territories.

• Drive product visibility, availability, and penetration across modern trade, supermarkets, open markets, and pharmacies.

• Build and manage a strong network of sub-distributors and retail partners to boost distribution efficiency.

Team Leadership & Performance Management

• Supervise, coach, and motivate territory sales representatives to consistently achieve sales goals.

• Monitor team performance, stock levels, and order processing to ensure smooth operations.

• Oversee both primary (distributor) and secondary (retail) sales within the designated areas.

Market Development & Analysis

• Conduct regular market surveys to identify sales opportunities, understand customer behavior, and monitor competitor activities.

• Provide detailed market intelligence and actionable insights for strategic decision-making.

Customer & Distributor Relationship Management

• Build and maintain strong, long-term relationships with distributors, key retailers, and business partners.

• Ensure continuous product supply and resolve sales or delivery challenges promptly.

Reporting & Compliance

• Prepare timely and accurate sales reports, forecasts, and performance updates for management.

• Ensure compliance with company policies, industry regulations, and ethical sales practices.

Inventory & Logistics Coordination

• Work closely with logistics and warehouse teams to ensure adequate stock levels and timely product deliveries.

• Monitor inventory movement and minimize product shortages or excesses.

Training, Merchandising & Promotion

• Train sales staff on product knowledge, customer engagement, and negotiation skills.

• Supervise product displays, retail merchandising, and promotional activities to strengthen brand visibility and consumer awareness.

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Qualifications & Requirements

• Bachelor’s Degree in Business Administration, Marketing, or related field.

• Minimum of 2 years’ experience in sales, with at least 1 year in a supervisory or leadership role in the FMCG industry.

• Experience in diaper or sanitary product sales is a strong advantage.

• Strong understanding of Lagos and Ogun market dynamics, retail structures, and distribution channels.

• Proven ability to meet and exceed sales targets.

• Excellent communication, negotiation, and team management skills.

• Proficiency in Microsoft Office Suite and data-driven reporting.

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Application Deadline

14th November, 2025

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How to Apply

Qualified and interested candidates should send their CV to: estherajideofficial@gmail.com
using the Job Title as the subject line of the email.